How to sell products to any person

 Knowing how to sell something is an important skill that can help you succeed in any role that requires the promotion of ideas or products. Being able to articulate the benefits of a product or service to potential customers can help you adapt your sales skills to any professional situation. If you're interested in advancing your sales career, learning more about how to sell regardless of the buyer can help you improve your skills and develop strategies for success. 

In this article, we offer 10 methods for how to sell anything to anyone and provide more information about how potential customers may respond to each strategy. 

How to sell anything to anyone

These 10 methods can help you improve your sales skills in any situation:

1. Research your buyer

It's important to know who you're selling to because it helps you communicate effectively to your customer, which can then lead to more sales. When you understand your customers, it can be easier to give them what they need. Research your target customer or target persona to learn more about their needs, wants, lifestyle, motivations and perspective. From there, you can adapt your sales pitch accordingly. For example, if you know that a customer is interested in convenience, you can focus on the aspects of a product that make it easy to use. Researching potential buyers can also help you understand which customers to focus on as you craft your sales strategies. Once you know your ideal buyer's characteristics, you can compare each potential customer with that profile and determine if they're a strong candidate to use your product or service. Save time and effort by focusing on those more likely to buy and increase your chances of closing your sale.Related: How To Identify a Target Market

2. Learn about your customer's needs

When you sell a product or service, you're often selling a solution. For example, a client may want to purchase widgets that can help them manufacture a part, or they may want a car to carry four children to soccer practice. Regardless of what you sell, try to find out what problem your product can solve or what desire it can fulfill.There are many tools available to help you research potential needs and problems affecting customers, including web analytics, social media tools or data from your competitors. You can also contact potential or existing customers on social media and ask for their opinions. Hosting consumer focus groups can also help you explore a target audience's needs, wants, likes and dislikes.Related: How To Understand Customer Needs in 4 Steps

3. Know what your product or service offers

Take time to list the benefits of your products and services and how they might improve your clients' lives. If you already have customer feedback, use it to adjust your sales pitch or improve your product. A simple tool you can use to list and organize these benefits is a. Here are some steps you can follow to create your own matrix:

1. Draw a grid with one column for the features and one or more columns for the benefits.
2. Write out a characteristic in the first column, and then, list the various benefits of the feature in the rest of the row's boxes.
3. Leave some space on your document to formulate a short message or call to action related to those benefits.
4. Duplicate the columns and rows as needed to list all the features and benefits.

Here's an example features vs. benefits table: